The real war is fought in the culture. By Devon Erikson.

Fighting Marxism with superpacs, NGOs, and social media is a great way to lose slowly.

Why? Because the real war is upstream. The real war is fought in the culture.

People show up to politics, show up to the voting booth, show up to social media, with their opinions already formed by the shows they grew up watching, and the books they grew up reading.

The culture war for the mind of young Elon Musk was not won by a hundred million dollar superpac — it was won by a twelve-dollar Heinlein novel.

Because of that victory, the tech right understands the value of rockets. But it has yet to fully grasp the value of Heinleins.

Lost that culture, now lose the war:

Big Tech stood by silently while the “Big Five” Manhattan-based publishing industry withered on the vine and its corpse was skinsuited by marxists.

And now, decades later, they are trying to build AI and go to space, while scratching their heads wondering why no one outside El Segundo and the Bay Area seems to understand their vision of the future, and just wants to steal all their stuff to pay for more Pepsi and Doritos. …

How the left won, using your money:

If a right-wing author has to self-publish, pay for his own cover artist, and market his own novels, while some lefty MFA from Bryn Mawr can pen a novel about having a lesbian affair with her professor’s wife, and get a six figure “fellowship” for selling a few copies, and I wish I was making that up, then what this means is that left wing art is effectively free, or negative cost, to make.

Currently, the culture war is being fought on behalf of the right by broke middle class writers and artists, who have to fund themselves, bootstrap style, while their enemies own all the institutions and distribution networks.

It doesn’t matter how poor your enemies’ tactics are, if your soldiers have to buy their own uniforms and rifles.

You must help:

When they lose, and they will unless the Tech Right starts helping, then the Marxists are going to throw you in prison and take all your shit.

Don’t want that to happen?

Fine. Then you have to actually become a conservative, instead of just playing one on social media because you don’t wanna pay more taxes. You have to actually believe in the cause and contribute to the fight. And it starts with art, culture, and stories.