X now profitable, making larger profits than Twitter ever did. By Brian Wang at NextBigFuture.

Advertisers all returned to X (previously Twitter) a few months before the November 2024 election. 2024 X profits were $1.25 billion which was about double the highest adjusted EBITDA of Twitter which was in 2021 at $682 million.

This means just holding onto the 2024 advertisers would give X a full year of around $2.5 billion in profits in 2025. There were likely more advertising signups in 2024. Returning to $5 billion in revenue like Twitter had in 2021 would give $3.4 billion in profit because expenses have been drastically cut. There is also about $1 billion in new subscription revenue that did not exist in 2021.

So all that lefty talk about starving X of advertising revenue — because the left would decamp to BlueSky and because X would become just a “far-right” ghetto — proved to be nonsense.

Glad to see Musk is making a financial profit on X, as well as transforming world politics with freer speech. Well done!