Twitter was custom built for the slow-witted, but supremely confident people who make up mass media. All they needed to do is download an app, open it up and begin typing. Limiting it to short messages reduced the odds of them exposing their stupidity. …
The agitation machine we call the media can only exist when the people inside of it are sure they are the intellectual vanguard, the cutting edge of history. That only works when they are not exposed to reality, which is what happened when they went on-line. It has been forgotten but the great censorship campaign began in the comment sections first and then spread to the rest of the internet. Twitter was late to the intolerance party.
Now the party is over. … Musk bought the company because he thinks you can have a successful platform that allows open debate with limited moderation. Elon Musk is a civic nationalist who still believes all the old liberal ideals about the marketplace of ideas.
Of course, we live in a post liberal age. The people with real power no longer hold those old liberal ideals. They see themselves as guardians of humanity who must carefully manage the choices of the people. They are the elite of the managerial system and as the elite, their job is not only to set the direction for humanity, but to make sure the rules are properly enforced.
All of their chanting about democracy aside, theirs is a totalitarian dictatorship of the managerial elite. This is why Musk’s project is doomed.
The managerial elite do not allow criticism:
For starters, the agitation machine known as the media cannot exist on a platform which allows criticism of the media. That risks holding a mirror up to them. The dimwitted scolds that follow them around demanding censorship of imaginary things like hate speech cannot exist on a platform that does not provide them protection. This is why they avoid Gab. If they start demanding censorship there, the response is mockery.
This why the media are threatening to stomp off in a huff to the Mastodon, the federated system of independently created nodes. Because they are stupid and do not know how anything works, they think that there is a trust and safety team there waiting for them to arrive from Twitter. These people are so insulated they just assume the internet works by magic, rather than people. Just wait until they learn that Gab is a node on the Mastodon system. That will be a fun day.
Existing elite monopolies will cut him out:
The bigger problem for the Musk project is that the people with real power, like the duopoly that controls the mobile device market, will make sure he is never able to create his civic nationalist paradise. Apple is preparing to remove Twitter from the Apple ecosystem and you can be sure Google is doing the same. After all, both companies work closely to prevent competition. They have long ago worked out how to cooperate on censorship issues.
The advertisers are also in the managerial elite:
Then there are the advertisers and purchasers of Twitter data. … All of the people running these outfits strongly believe in the dictatorship of the managerial elite. They see the Musk project as a direct challenge to the system, so they will oppose it.
People prefer segregation:
Even if Musk was not walking headlong into the civilizational abattoir known as managerialism, large scale social media was always doomed. The reason is people self-segregate and they do this because they do not enjoy conflict. It is only the spiteful mutants who enjoy constant turmoil. The other 80% of humanity just want to talk about their stuff with other likeminded people. This is why all previous large scale social media projects eventually disaggregated.