TikTok is uniquely addictive: users spend 5% of their waking time on the app

TikTok is uniquely addictive: users spend 5% of their waking time on the app. By Simon Kemp.

Social media users grew by 227 million over the past year, reaching 4.70 billion by the start of July 2022. …

TikTok

Current trends indicate that two-thirds of the world’s total population should be online by this time next year, and social media users should reach the equivalent of 60% of the global population not long afterwards. …

Women are especially likely to turn to social platforms for news, with almost six in 10 female respondents saying that they use social networks and messengers to access and consume news content …

Facebook is the place people go for news:

When it comes to the social media channels that people use for news, Reuters reports that Facebook still dominates, with nearly half of all survey respondents citing Meta’s largest platform as a source of news.

YouTube comes in second in this year’s ranking, with three in 10 respondents saying that they consume news content on Alphabet’s primary video platform. …

WhatsApp ranks third in this year’s report, with 22% of respondents saying that they use Meta’s most popular messaging platform as a source of news content.

Meanwhile, the number of respondents who say that they use TikTok for news has almost doubled since last year, from 4% in the 2021 Digital News Report, to 7% in this year’s study. …

TikTok is uniquely addictive, users spend 5% of their waking time on the app:

We now spend more than three full days using social media each month, equating to roughly 15% of our waking lives. …

Users who have the TikTok app installed on an Android phone spent an average of more than 1.5 hours per day using that app between April and June 2022 — significantly more than the time spent with any other social media platform’s Android app. …

The “typical” global social media user now makes active use of almost seven-and-a-half social media platforms every month.

Websites on the open uncensored web, like the Wentworth Report, are the exception not the rule.

Because we report anti-narrative material, the Wentworth Report is severely downranked by Google — which started happening just after the 2020 US election.