When politics triumphs over the marketplace

When politics triumphs over the marketplace. By the Z-Man.

A popular bit of wish-casting among conventional conservatives has been the line “Go Woke, go broke”. This is the unfounded belief that the companies embracing the latest cultural Marxist fads are being punished by the marketplace. It has become a Pavlovian chant among the sorts of people who comment at sites like Breitbart, whenever they do a story on a major brand jumping on the identity train. The fact that no one has gone broke does not seem to register with them.

This is why Hollywood, which should be the most sensitive to the marketplace, proudly embraces the latest cultural Marxist fads. Contrary to the claims in this post at the Daily Mail, Hollywood knows they have no fears of going broke. They have been siding with the cultural commissars since the dawn of the mass media age. Watch an old Chaplin film and his communism jumps out, even without sound. Watch a film like the Manchurian Candidate and the politics are plain.

One reason Hollywood has no fear of going broke is they know most people will find a way to look past the propaganda. They can pack a superhero movie with a lot of propaganda, as long as they also pack in the special effects. … There is also the fact that people have to watch something. …

The typical urbanite in communist Moscow consumed party product then waited for the next party product. Sure, the stories were wrapped around popular communist themes, but they also had all of the human drama and plot twists of any other story. …

The power of politics is often unacknowledged by those who prefer the power of the market:

This has always been the paradox of marketism. The people who preach the power of the marketplace never look up to notice that the market does not work like their libertarian textbooks claim. The cereal aisle at your local market is not a bazaar full of vendors demanding your attention. It is a couple of cereal makers, one main link in the supply chain and strategically planned shelf space. …

The reason is, not all consumers are the same. The guy with power commands more attention than the guy with no power. Every Soviet filmmaker thought first of what Stalin would like and then what the party would like in the same way that Hollywood frets about what the cultural commissars are thinking. The reason is the people who insure and underwrite films care about those things too. …

This is why the ad makers have erased white men from their ads. The people making the ads do not care about the consumers. Why should they? They are not the customer for the ad maker. The customer is the bitter, middle-aged single woman decorating the C-suites at the corporate client. They need to hear they are empowered; despite the fact they have pointless jobs as ornaments. The ad makers know their business, so they sell them ads that tell them they are important.

That is one aspect of this explosion of cultural madness. The last thirty years has seen an explosion in credentialed luxury people. These are people who went through the credentialing system, told at every step that their life not only has meaning to them but is vital to the world, only to find themselves doing busy work. Ask the diversity officer what she does for a living and the shame on her face is obvious. At some level, she knows her life really has no meaning whatsoever. …

A truth of life is that all societies are hierarchical. Democracy and capitalism are very clever ways for the elites to drug the masses into thinking they have a say in how society is managed.

There is always someone in charge of every human group and America is no different. Those people have embraced this weird religion we call wokeness and they intend to impose it on society. The marketplace is not going to magically protect you from this madness.

Sadly, this makes sense.