An example of how left wing propaganda works

An example of how left wing propaganda works. By Rod Dreher.

Look at this Twix candy ad. Watch it till the end:

So: a genderfluid little boy bonds with his witch nanny when she uses her occult powers to punish bullies who tell him that boys don’t wear dresses. Thanks, Woke Capitalism.

What is the message of this two-minute clip? That genderfluidity is right and good, and opposing it is what wicked bullies do. …

This radical message, embedded in a humorous ad for Halloween candy.

This is an aspect of the weird totalitarianism we are living through today. We have seen harder manifestations in cases where physicians, academics, and others lose their jobs for questioning transgender ideology. Things like the Twix ad cannot be understood as apart from the overall message discipline of the Left: that there is only one permissible opinion to hold, and those who do not hold it are enemies to be crushed.

This is not a one-off, and it is not neutral. The inability of normal people to understand what is happening here is one reason why this garbage is so effective at changing the way people think. From Live Not By Lies:

One of contemporary progressivism’s commonly used phrases — the personal is political — captures the totalitarian spirit, which seeks to infuse all aspects of life with political consciousness. Indeed, the Left pushes its ideology ever deeper into the personal realm, leaving fewer and fewer areas of daily life uncontested.

This, warned Arendt, is a sign that a society is ripening for totalitarianism, because that is what totalitarianism essentially is: the politicization of everything.

Infusing every aspect of life with ideology was a standard aspect of Soviet totalitarianism. Early in the Stalin era, N. V. Krylenko, a Soviet commissar (political officer), steamrolled over chess players who wanted to keep politics out of the game.

“We must finish once and for all with the neutrality of chess,” he said. “We must condemn once and for all the formula ‘chess for the sake of chess,’ like the formula ‘art for art’s sake.’ We must organize shock-brigades of chess-players, and begin immediate realization of a Five-Year Plan for chess.”

Let there be no “candy for the sake of candy.” Every aspect of life must be infused with revolutionary consciousness. The propaganda war must be waged without hesitation. …

To play your role, you need to say, “Oh, come on, what’s the big deal? It’s just an ad for candy!” …

By criticizing this ad, aren’t you on the side of bullies?

This is the same simpleminded reaction that allowed the LGBT education activist group GLSEN to march through the schools with pro-LGBT propaganda, starting twenty years ago. …

First, who’s the bully here?

GLSEN/Boston boasts the most advanced programs of its kind in the nation. … GLSEN [… teaches] students and educators how to push the gay agenda in local schools — even at the kindergarten level — as a human rights issue.

Schools’ surreptitiously introducing this material to students, says Whiteman, “puts kids at risk and puts parents completely out of the loop with the sexual identities of their children. The schools take this elitist attitude that they know best.”

The point of this activist drive, warns Camenker, is to desensitize children to gay sex at a very young age and counteract moral instruction to the contrary given by their parents and religious leaders. If you protest, he warns, be prepared to be stonewalled and sneered at by school officials, smeared in the press, and denounced as a hatemonger and a bigot by gay activists.

“These people are bullies,” … says Camenker, an Orthodox Jew brought closer to his faith by this struggle … “People are afraid of them, afraid of being called homophobes.” …

Second, the ad offers a false choice: you are either a bully or pro-trans. And who wants to be a bully, right?

What the LGBT activists did — brilliantly, I should add — is to make advancing LGBT propaganda as key to fighting bullying. Everybody agrees that bullying is bad. But you know what? You can fight bullying by fighting bullying! Forbid it, and punish bullies. Everybody agrees with that. The activists, though, figured out that if you can convince people that fighting bullying and making schools “safe” requires normalizing LGBT, then you’ve won.

This is the same strategy that the Twix commercial uses. It construes opposing genderfluidity — in this case, saying that boys aren’t supposed to wear dresses — as bullying. In the commercial, the boys saying this really are bullies. The implication is that this is the position held by bullies. The fact that some people watching this ad swallow this without thinking about it shows how the propaganda works.

Also, as Commenter Hmmm points out:

What is notable is the “crush your enemies” aspect — making the kid disappear, with the last joke being he’ll “probably” come back (with a shrug). How often do candy or toy commercials (or any ads at all, for that matter) feature violence against children…?

Clearly, deplorables who think and act like him are outside the “moral circle.” And if that is not your presupposition when you first watch the commercial — if you are a bit shocked to see this, rather than nodding and smirking with satisfaction — the message is: This is the way all good and normal people think; why else would there be a Twix commercial based on that presupposition? So you should be sure you’re with the normal and good people, inside the circle. And stop trying to have any sympathy or understanding for the deplorables: they’re irredeemable and should be mocked and banished. *That*, really, is the anti-Christian message here, not the black magic. Judge not… casting the first stone… none of those teachings applies to certain people.

Being more aware of their propaganda tricks makes you better able to resist and to be in charge of your own opinions and emotions.

hat-tip Stephen Neil