The woke clothing company is North Face, the mountainwear manufacturer which in December last year refused an order for 400 branded jackets with the Innovex logo. According to Adam Anderson, CEO of Houston-based Innovex Downhole Solutions, this was “because we were an oil and gas services company.”
Perhaps, it was suggested, North Face didn’t want to taint its image in the eyes of its woke target audience by being seen to big up the fossil fuel industry?
But there’s a problem here, as another industry exec has now pointed out in a brutal takedown video aimed at North Face.
WATCH: North Face refused to make jackets for an oil and gas company.
So the fossil fuel industry is fighting back with a new campaign “thanking” North Face for using so much petroleum in their products.
— Andrew Clark (@AndrewHClark) June 4, 2021