Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned

Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned. By Shoshana Wodinsky.

A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former’s ad platform …

Across each of these platforms, you’re also able to target people using a nearly infinite array of data points collected by Facebook’s herd of properties. That data includes basic details, like your age or what city you might live in. It may also include more granular points: say, whether you’re looking for a new home, whether you’re single, or whether you’re really into energy drinks.

Based on this kind of minute data, Signal was able to create some super-targeted ads that were branded with the exact targeting specs that Signal used. If an ad was targeted towards K-pop fans, the ad said so. If the ad was targeted towards a single person, the ad said so. And if the ad was targeted towards London-based divorcees with degrees in art history, the ad said so. …

Facebook denied that it suspended Signal’s account for running the ads and accused the organization of pulling a PR “stunt.” …

Signal, in turn, refuted Facebook’s claims, saying on Twitter, “We absolutely did try to run these. The ads were rejected, and Facebook disabled our ad account. These are real screenshots, as Facebook should know.”

So now you know how targeted those ads can be.