In America, the ground zero of identity politics, Hollywood is nervous that the audience for this Monday’s Oscars ceremony may reveal a disturbing drop in public interest.
TV ratings for other awards ceremonies this year have been in freefall: the audience for last month’s Golden Globes fell by 60 per cent compared with last year.
This can’t be put down entirely to the effect of the pandemic on cinema attendance. As The New York Times reported, ratings for the Oscars fell by 44 per cent between 2014 and last year, before Covid struck the US.
It’s more likely that viewers are voting with their feet as the film industry turns itself into a platform for identity politics. One recent Oscars ceremony producer said ratings analysis showed that “vast swathes” of people switched off when celebrities started to vent political opinions from the podium.
Moreover, this year’s best picture nominations read like a social justice warriors’ handbook. …
The comrades take over:
What is there in this list to make the spirit soar, or provide a cinematic experience that millions of people actually want?
As the American TV host Bill Maher savagely noted: “The 2021 Oscars, brought to you by razor blades, Kleenex and rope. Please welcome our host, the sad emoji.” …
“Academy nominations used to say, ‘What great movies we make.’ Now they say, ‘Look what good people we are.’ ” …
Why would millions want instead to tune into an agenda remote from or actively hostile to their own lives, promoted by an unrepresentative elite effectively talking to itself and hectoring everyone else?
End days for America.