What I wouldn’t give for a shave that isn’t woke

What I wouldn’t give for a shave that isn’t woke. By David Seminara.

It’s increasingly clear that the sharp increase in corporate virtue signalling after George Floyd’s death wasn’t a passing trend but a sea change.

Perhaps it’s time for conservatives to boycott companies that hate us. …

Coca-Cola and Delta, a pair of Atlanta-based companies I’ve patronised for many years, became progressive boycott targets this month for allegedly not doing enough to stop Republicans in the state from passing an election-security law that’s been recast absurdly as a civil-rights violation. …

As the [Wall Street] Journal’s editorial board has pointed out, the legislation is in no way a return to Jim Crow, but rather an honest effort to improve election integrity.

Coca-Cola, Delta, Microsoft and other companies my family supports all but called the legislation racist, implying that those, like me, who support it are bigots. …

When I look around my house, I see many products from woke companies that want me to know how strongly they disagree with me on pretty much every issue of the day. …

Moving to the bathroom, I encounter my progressive razors. No, not Gillette. I ditched those in 2019 after the company released a ludicrously woke ad decrying toxic masculinity. But last month I learned that the new brand I’d chosen, Harry’s, had pulled its advertising from the Daily Wire, a conservative website I like. The razor company fled after a Twitter user with 29 followers complained that one of the Daily Wire’s podcasts “is spreading homophobic and transphobic content.” You might think it’d be easier to find a politically neutral shave, given that a majority of men are Republicans and companies generally play to their customer base. But this reality is apparently lost on Harry’s — and Gillette, or rather its parent company, Procter & Gamble. …

Many companies take Republican customers for granted. Perhaps they’re right. I still have subscriptions to Netflix, Hulu and Disney+, even though many of their offerings, particularly documentaries, advance left-wing agendas.

But there’s money to be made on standing up to cancel culture. Last summer, after I complained that my preferred coffee company had gone too far left, readers suggested I buy from Black Rifle Coffee Co. “They support Veterans and the coffee is very good,” one reader wrote me. He was right and word is spreading. The company’s revenue nearly doubled in 2020 — a year when every other business seemed to be going woke.

Unlike many on the left, I’m fine with companies not taking sides, and I don’t expect every company I patronise to embrace my views. But if Pantene can stand firm on behalf of transgender visibility, perhaps it’s time for conservatives to stiffen their spines, too. It doesn’t seem like too much to ask that the businesses I patronise refrain from actively and loudly despising me.