The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.
Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.
Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.
Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter. …
Red Bull has also decided to discontinue much of its culture marketing programs, and the head of global culture marketing, Florian Klaass, will leave the company, a spokeswoman said. …
Red Bull was introduced in 1987 by Dietrich Mateschitz, who remains its CEO. The Austrian billionaire built a global beverage business with more than 12,000 employees and nearly $7 billion in 2019 sales. He has also assembled a sports and media empire. The company owns professional soccer teams in the U.S. and Europe and sponsors Nascar and Formula 1 teams.
He just fired her.
Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.
Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.
Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America. There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.
What this country needs, at every level of society, academia, and government, is a total and complete purge of ‘woke’ revolutionaries, before the blood starts running in the streets. …
Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres.
Amen. Just ordered a case of Red Bull.
Good to see an owner — an adult, no less — exercising his rights to prevent the cuckoos turning his organization into a Marxist SJW support center. Red Bull indeed gives us wings!