Tucker Carlson is Working Among All Ages

Tucker Carlson is Working Among All Ages, by Bobby Burack.

This week, it was announced that Tucker Carlson Tonight recorded the highest-rated quarter for a cable news show ever. That statistic was overlooked by Fox News detractors who claim the channel’s audience is old, dying off, and not built for the future. That has long been the narrative for the channel. No one is going to deny the channel has millions of viewers over 60.

However, the data quickly debunks the notion that the channel and its hosts are not popular with the younger, key demographics. It states the opposite.

As was the case in total viewership, Fox News led by Carlson, dwarfed the competition in the 25-54 demo. …

MSNBC is falling far behind CNN with the younger population, as well. … This says the younger generation is seeking the opposite of what they are fed online. They are going to Fox News for that, and CNN for news. MSNBC is what you find on Twitter, it’s what is mistakenly provided on sports TV, and what you must say to fit in with the elites.

Carlson’s success among the different demographics is a direct response to extreme thinking. High-ranking media executives have rewarded reporters, hosts, and opinionists for far-left leaning views that demand change and spark outrage. That’s what gets retweets, likes, and promotions. Far-right viewers have their places in niches that mostly exist independently. Then there’s the rest of the country who isn’t searching for partisan hacks. Carlson, over the past quarter, has been the most moderate opinionist on TV.

He is a conservative, yes. But he, unlike most in his position, didn’t do PR for the party he supports. It was he who warned Trump to take the coronavirus seriously when most conservatives were yet to fully acknowledge it. He quickly pointed out Trump’s alarming poll numbers and publicized the possibility he could lose to Joe Biden. Carlson has also been critical of the Republican party. Just this week, he said it has failed Americans who support it.

Carlson’s most controversial monologues over the past quarter likely represent what at least half of Americans, young and old, think. He’s made no excuse for pathetic rioters, he’s raised concerns about the dangers of Black Lives Matter being immune from judgment, and has questioned if defunding the police force would truly make us safer. Publicly, online and on opposing channels, these comments are offensive, racist, and despicable. Privately, they are interesting, subjective stances worth considering. It doesn’t mean they are right or wrong — that’s for you to decide. …

Alternative views are particularly a refreshment to the younger demographics, who are showered in extreme thinking online. They are just trying to get through their days without getting fired or shamed. Carlson is that opposing perspective for them in the evening. …

Carlson is the antithesis of what the vast majority of media is today. He’s the threat they warn you about. He’s recently been under more fire for his stance on Black Lives Matter and the nationwide riots. …

Executives at Disney, T-Mobile, Papa Johns, and SmileDirectClub took the demands and pulled their advertisements from his show. The viewers, who the companies advertise for, did the opposite. Viewers of all ages flocked to him in record-setting numbers.