Failure Analysis: Alt-Right, by the Z-Man.
The primary reason the alt-right failed was that it was never a coherent movement with an intellectual center. It was just a ragtag collection of people with a gripe about something going on in the culture. There were those who recently discovered Kevin McDonald, so they worked that angle. Others had discovered race realism and figured out why libertarianism was a dead end. Then there were the boys who did not like what was happening with feminism. The alt-right was a grievance society.
Reaction to social trends can certainly be the starting point of a cultural or political movement, but it can never be the end point. If the whole point of your politics is to stand in opposition to something, you’re not part of a movement. You are part of an obstacle that will eventually be removed. That is what literally happened to the alt-right, piece by piece, over the last few years. One tribe of the alt-right after another was anathematized and then marginalized by the Left. Now it is gone entirely. …
One reason the movement failed to attract smart people toiling in the intellectual fields of bio-diversity is the movement had a lot of cranks. In fact, the alt-right seemed to be a crank magnet. It was a freak show of e-celebs, who were never all that interested in politics. Guys like Milo and Cerno are good examples. For them, politics is a vehicle to internet stardom. Serious people interested in serious politics will not get involved with a movement that welcomes freaks and weirdos.
That is the one great lesson from the alt-right. No organization can survive incompetence at the top. Whether you are forming a local group to clean up a park or you are organizing for a larger political goal, you have to have high quality people at the center of it. The alt-right made a fetish of not purging people, but that became a doggy door for the worst sorts of people to enter their movement. No matter how cheeky or clever your internet memes, you can’t win counting on losers.
Self-policing, of course, gets a lot easier in real life organizing. On-line, people are free to play any character they like. In real life, people quickly sort the wheat from the chaff, so excluding grifters and lunatics gets easier. Good people tend to boil off the bad people, through the natural social mechanisms. That is the most important lesson of the alt-right. The internet is not real. It cannot replace real life organizing. If there is going to be a resistance to what is happening, it must happen in the real world.
Fair points. RIP alt-right. Note also that left and the media changed the meaning of the name “alt-right” from being a tentative label for the non-establishment/big-business right or nationalist right, to meaning neo-Nazi, race-obsessed cranks. Of whom the US media could never actually find more than a dozen or so. Meanwhile the left and the media unashamedly continue their cultural jihads against males, whites, Christians, etc. — who’s obsessed with race?