NBC News Ridiculed After ‘Climate Confessions’ Goes Horribly Awry, by Tyler Durden.

In an effort to invoke maximum first-world guilt over our addiction to red meat and plastic straws, someone at NBC thought it would be a great idea to let people anonymously “confess” to their climate sins in order to shame the rest of us into using paper straws and giving up bacon.

“Even those who care deeply about the planet’s future can slip up now and then. Tell us: Where do you fall short in preventing climate change? Do you blast the A/C? Throw out half your lunch? Grill a steak every week? Share your anonymous confession with NBC News,” reads the climate confessions web page.

Of course, it backfired. Spectacularly.