The Media Power of the Left, by the Z-blog.
The trick the Left has evolved is to use their media power to tell stories. If it is the choice between the truth and an obvious lie, the public will pick the truth. If it is a choice between the unvarnished truth and a lie wrapped in a heroic tale of moral courage, the public will always side with the latter. Thus mass media is an endless series of morality tales, a Dionysia to reinforce Progressive civic morality. All the actors on the stage are cast in service to the morality tale the Left is pushing.
That’s the real lesson dissidents need to grasp. It’s not that the Left controls the media or that they are expert at using it. It’s not even that they have people like Richard Spencer ready to play whatever role they need, as long as he can get on stage. It’s that the Left maximizes this power by always fighting a moral war. They never let facts and reason become an obstacle to their morality play. It’s always about controlling public morality, as that allows them to control public behavior.
If a genuine alternative is going to rise up, it is going to have to provide an alternative to the current moral framework. In order to that, it must cast the issues in explicitly moral terms. You don’t convert people to a new religion by explaining how their current god is empirically flawed. You offer them a better moral framework, one that allows them to feel as if their self-interest coincides with the natural moral order. That means putting on better morality plays in your own Dionysia.