The Right Needs to Learn to Win the Little Fights

The Right Needs to Learn to Win the Little Fights, by the Z-Blog.

Farage is a single issue guy, who is first and foremost a politician. He is not a strategist or a political theorist. He is a pitch man, selling a simple idea. Britain needs to get out of the EU and begin functioning like a normal country again. Beyond that, he has no strong opinions on much of anything. In fact, he is willing to embrace the popular side of anything in order to eliminate it as an obstacle. …

He is focused on winning over as many people as he can to his single issue. Politics is a sales game, where the salesman is always trying to figure out the needs and motivations of the voter. His politics, therefore, have to be flexible enough to fit many situations. The good salesman removes all of the reasons to say no. He attacks the objections, rather than just pitch the benefits. In politics, the game is to avoid disqualifiers so the voter focuses only on the pitch.

That’s why Farage’s new party won big, while Carl Benjamin, Sargon of Akkad, and UKIP were humiliated at the pols. Farage is a likable guy, who avoids taking controversial positions on inconsequential issues. He maintains his focus on the one issue that matters to him, Brexit. …

What we saw in Britain is a good example of why outsider politics remains on the fringe. Ideologues can’t understand why candidates don’t run as ideologues, refusing to compromise on anything. The alt-right guys want candidates to run as open and avowed racists. In the case of Farage, they wanted him to talk about the Paki rape gangs and knife wielding Muslims, rather than his main issue. They simply don’t get why valiantly losing is a bad idea, so they criticize guys like Farage.

It’s also why the Left has been so wildly successful, compared to their numbers. It has been popular for generations to accuse liberals of being unrealistic dreamers, but in reality they operate like cold blooded pragmatists. They win every small fight so it makes it easier to win the next small fight. …

Farage winning the election is a small victory, but that’s what it takes to change the culture, winning the small battles. It is the cumulative effect of changing a mind here and a mind there, of normalizing a bit our stuff here and anathematizing some of the orthodoxy over there. It’s messy and boring, which is why ideologues don’t like it, but it is the only way dissident politics can change the culture and eventually change politics. What our side needs is more guys like Farage and fewer rigid ideologues scolding him.