The Gillette Ad: The War on Men Is a War on Trump

The Gillette Ad: The War on Men Is a War on Trump, by Helen Smith.

So the cultural meme lately seems to be the general harm of “male toxicity.” The APA has guidelines insinuating that male behavior is harmful, colleges are teaching male toxicity courses, and now even Gillette is getting in on the fun of bashing men.

Why are they doing it all together all of a sudden? Sure, there has been male bashing for years, but now it seems like staged propaganda — like when JournoList put together their talking points for the liberal media during the Obama election.

It’s less than two years till the next presidential election. The media and academy’s big project now seems to be to show that masculinity, like Trump’s presidency, is in the toilet. Being manly like Trump is bad and any man with traits like him is toxic. And now, with the popularity in the media of #MeToo, it makes sense for companies to cash in on this war on men — which actually symbolizes the war on Trump. …

Mark my words, this ad isn’t even about helping women or society. It’s actually a clever (or not so clever) way to make people fearful of men like Trump who epitomize masculinity without apologizing. The message of the commercial is: we need men who act like women or a woman in charge to make sure we are all safe. But the real message is a political one that trashes men in order to trash Trump.

This is really an anti-Trump, pro Kamala Harris or Elizabeth Warren ad? Could be:

UPDATE: Charles in Melbourne sent this: