Why Leave Won the Brexit Referendum

Why Leave Won the Brexit Referendum, by Dominic Cummings.

A fascinating look into the interior of a modern political campaign.


This is a recording of a presentation made in 2017 by Dominic Cummings who masterminded the Vote Leave campaign.

He claims that it was important to marginalise Farage because he was so unpopular with voters.

I think it’s worth watching if you want to understand better the referendum result.

hat-tip Bob