The All-American Muscle Car Will Outlive the Doomed Sedan, by Gabrielle Coppola.

As Detroit kills off slow-selling sedans, there’s one niche that’s hung on: retro-styled, testosterone-fueled reincarnations of muscle cars introduced in the 1960s and 1970s.

“What’s dying is the commoditized, four-door nothingburger, no-personality cars,” said Tim Kuniskis, who ran the Dodge brand at Fiat Chrysler Automobiles NV from 2013 to early 2018, before taking over Jeep North America. Muscle cars “have a really well-defined personality and positioning.”