Google’s Anti-Breitbart Plot: Employees Targeted Site’s Ad Revenue in 2017

Google’s Anti-Breitbart Plot: Employees Targeted Site’s Ad Revenue in 2017. By Allum Bokhari.

Emails leaked exclusively to Breitbart News reveal that a group of Google employees, with encouragement from the tech giant’s director of monetization, began plotting the downfall of this website shortly after the 2016 election.

The group sought to strike at Breitbart News’ revenue by kicking the site off Google’s market-dominating ad services. Although their efforts ultimately failed, the discussion featured senior Google employees speaking frankly about their reasons for targeting the site. These included unfounded allegations of “hate speech” and “fake news.”

In the leaked emails, Google employee Richard Zippel advised a fellow employee that Google would act against Breitbart News “at the site level” if sufficient examples of “hate” were found. This kicked off a concerted effort to find evidence of “hate speech” on Breitbart.

Another employee, David Richter, then forwarded Zippel’s email to his colleagues, urging them to scour Breitbart for examples. Of course, according to the far-left definitions used by Silicon Valley, even the term “illegal alien” can be categorized as hate speech. …

Earlier this year, Breitbart News revealed that a cabal of employees in Google’s ad department was directing the company’s ad clients to the page of Sleeping Giants, a far-left organization that attempts to blacklist conservative media organizations – including Breitbart News – by spreading slander to their advertisers.

In the same report, Breitbart News revealed that Jeff Lakusta, Pierre Fite-georgel, and Tim Chevalier had authored an open letter to Google’s management formally requesting that Breitbart be demonetized. …

Abusing their monopoly position:

Google holds a dominant position in digital ads, accounting for 42.2 percent of the market in 2017 — more than double the share of its closest competitor, Facebook.

Being kicked off the service would be a major financial blow for any website — which is no doubt why Google’s famously far-left employees worked so hard to make it happen.

Welcome to the club, Breitbart. Google moved against climate-skeptic sites such as my wife’s (Winner, Best Topical Blog , 2015; Winner, Lifetime Achievement, Bloggies, 2014; Winner, Best Australian & NZ Blog, 2012) in about 2010.