White liberals ‘patronize’ minorities: study, by Valerie Richardson.
White liberals present themselves as less competent when addressing minorities, while conservatives use the same vocabulary no matter what the race of their audience, according to a newly released study.
Yale and Princeton researchers found that both white Democratic presidential candidates and self-identified liberals played down their competence when speaking to minorities, using fewer words that conveyed accomplishment and more words that expressed warmth.
On the other hand, there were no significant differences in how white conservatives, including Republican presidential candidates, spoke to white versus minority audiences.
Perhaps minorities prefer candidates who talk less about competence and more about looking after them? I think I would if I was a whole lot less competent. At the last US midterm elections:
Ninety percent of blacks, 79 percent of Jews, 77 percent of Asians, 69 percent of Hispanics and 59 percent of women voted Democrat — same as usual.
Maybe the conservatives have got some learning to do? Trump spoke at a much lower and simpler language level than the other Republican presidential candidates in 2016. It worked.