Nike’s Favorability Drops Double Digits Following New ‘Just Do It’ Campaign with Colin Kaepernick. By MorningConsult.

Kaepernick is the multi-millionaire American football quarterback who first started kneeling when the national anthem played before a football match, a piece of virtue signalling that spread then divided the US. Now Nike have used him in a new ad campaign:

Calls for boycotts have drawn heavy media attention, and Morning Consult’s data suggests they may be more than empty threats. Among Republicans, those likely to purchase Nike goods dropped from 51 percent to 28 percent. …

Americans are split on how appropriate the ad campaign is, as 39 percent of consumers said it was appropriate to make him the face of their campaign, while 38 percent said inappropriate.

Oops. And Nike’s share went down 3% the day after. Unlike Google, Nike is easy to boycott — there are lots of companies that sell excellent sportswear.

Get woke, go broke.