Facebook Has Begun To Rank News Organizations By Trust, Zuckerberg Says

Facebook Has Begun To Rank News Organizations By Trust, Zuckerberg Says. By Ben Smith.

Facebook CEO Mark Zuckerberg said Tuesday that the company has already begun to implement a system that ranks news organizations based on trustworthiness, and promotes or suppresses its content based on that metric.

Zuckerberg said the company has gathered data on how consumers perceive news brands by asking them to identify whether they have heard of various publications and if they trust them.

“We put [that data] into the system, and it is acting as a boost or a suppression, and we’re going to dial up the intensity of that over time,” he said. “We feel like we have a responsibility to further [break] down polarization and find common ground.” …

Zuckerberg said the company will invest “billions” of dollars in a combination of artificial intelligence and tens of thousands of human moderators to keep both fake news and deliberate propaganda at bay, especially in elections. …

No competition from start ups, because the rules are changed so only big guys can survive:

Zuckerberg also seemed resigned to changes to Section 230 of the Communications Decency Act, which protects tech companies from being prosecuted for the content on their servers — such as pornography or libelous comments — that users might create or upload. (They do have a responsibility to take it down.) This safe harbor protection has traditionally been a third rail, or red line, for the tech giants.

“If we didn’t have that [Section 230], I wouldn’t have been able to start Facebook,” he said. But noting that due to tools like AI, and the ability hire thousands of human moderators, have changed the company and industry’s ability to control what’s on their systems. “We’re in a different place.”