Blue-collar, Trump-supporting ‘Roseanne’ Revival’s Huge Debut Stuns Hollywood, by Nellie Andreeva.
While nostalgia was expected to bring in eyeballs, no one predicted such a huge turnout on premiere night for the blue-collar family sitcom with a Donald Trump-supporting protagonist, especially among the younger demographic. But then, few also expected Trump to become the Republican nominee and to win the Presidential election when he first announced his candidacy.
Both Trump and Roseanne were able to tap into the often overlooked and underserved working-class audience. …
Somehow Roseanne transcended age, recruiting droves of young viewers for a show whose two leads, Roseanne Barr and John Goodman, are both 65, well outside of the 18-49 demo. It tapped into the zeitgeist of Middle America, tackling its economic problems — and political leanings — head-on. There was curiosity how Roseanne will address Trump, which the show did in the very first episode. In an encouraging sign, the novelty did not wear off, with the second episode rating even higher than the opener.