American Pravda: How the CIA Invented “Conspiracy Theories”, by Ron Unz, from 2016.

A year or two ago, I saw the much-touted science fiction film Interstellar, and although the plot wasn’t any good, one early scene was quite amusing. For various reasons, the American government of the future claimed that our Moon Landings of the late 1960s had been faked, a trick aimed at winning the Cold War by bankrupting Russia into fruitless space efforts of its own. This inversion of historical reality was accepted as true by nearly everyone, and those few people who claimed that Neil Armstrong had indeed set foot on the Moon were universally ridiculed as “crazy conspiracy theorists.” This seems a realistic portrayal of human nature to me.

Obviously, a large fraction of everything described by our government leaders or presented in the pages of our most respectable newspapers—from the 9/11 attacks to the most insignificant local case of petty urban corruption—could objectively be categorized as a “conspiracy theory” but such words are never applied. Instead, use of that highly loaded phrase is reserved for those theories, whether plausible or fanciful, that do not possess the endorsement stamp of establishmentarian approval.

Put another way, there are good “conspiracy theories” and bad “conspiracy theories,” with the former being the ones promoted by pundits on mainstream television shows and hence never described as such. I’ve sometimes joked with people that if ownership and control of our television stations and other major media outlets suddenly changed, the new information regime would require only a few weeks of concerted effort to totally invert all of our most famous “conspiracy theories” in the minds of the gullible American public. …

Huge shifts in American public beliefs have frequently occurred in the recent past, merely on the basis of implied association. In the initial weeks and months following the 2001 attacks, every American media organ was enlisted to denounce and vilify Osama Bin Laden, the purported Islamicist master-mind, as our greatest national enemy, with his bearded visage endlessly appearing on television and in print, soon becoming one of the most recognizable faces in the world. But as the Bush Administration and its key media allies prepared a war against Iraq, the images of the Burning Towers were instead regularly juxtaposed with mustachioed photos of dictator Saddam Hussein, Bin Laden’s arch-enemy. As a consequence, by the time we attacked Iraq in 2003, polls revealed that some 70% of the American public believed that Saddam was personally involved in the destruction of our World Trade Center. By that date I don’t doubt that many millions of patriotic but low-information Americans would have angrily denounced and vilified as a “crazy conspiracy theorist” anyone with the temerity to suggest that Saddam had not been behind 9/11, despite almost no one in authority having ever explicitly made such a fallacious claim. …

How did this use of “conspiracy theory” as a term of abuse for non-establishment ideas come into being?

Based on an important FOIA disclosure, the book’s [Conspiracy Theory in America, by Prof. Lance deHaven-Smith] headline revelation was that the CIA was very likely responsible for the widespread introduction of “conspiracy theory” as a term of political abuse, having orchestrated that development as a deliberate means of influencing public opinion.

During the mid-1960s there had been increasing public skepticism about the Warren Commission findings that a lone gunman, Lee Harvey Oswald, had been solely responsible for President Kennedy’s assassination, and growing suspicions that top-ranking American leaders had also been involved. So as a means of damage control, the CIA distributed a secret memo to all its field offices requesting that they enlist their media assets in efforts to ridicule and attack such critics as irrational supporters of “conspiracy theories.” Soon afterward, there suddenly appeared statements in the media making those exact points, with some of the wording, arguments, and patterns of usage closely matching those CIA guidelines. The result was a huge spike in the pejorative use of the phrase, which spread throughout the American media, with the residual impact continueing right down to the present day.

[In addition,] through a mixture of Popperian and Straussian thinking, the traditional American tendency to regard elite conspiracies as a real but harmful aspect of our society was gradually stigmatized as either paranoid or politically dangerous, laying the conditions for its exclusion from respectable discourse. By 1964, this intellectual revolution had largely been completed. …

The false reasoning often used to reject a conspiracy theory:

For nearly my entire life, I always automatically dismissed all of the so-called “conspiracy theories” as ridiculous, never once even considering that any of them might possibly be true.

To the extent that I ever thought about the matter, my reasoning was simple and based on what seemed like good, solid common sense. Any conspiracy responsible for some important public event must surely have many separate “moving parts” to it, whether actors or actions taken, let us say numbering at least 100 or more. Now given the imperfect nature of all attempts at concealment, it would surely be impossible for all of these to be kept entirely hidden. So even if a conspiracy were initially 95% successful in remaining undetected, five major clues would still be left in plain sight for investigators to find. And once the buzzing cloud of journalists noticed these, such blatant evidence of conspiracy would certainly attract an additional swarm of energetic investigators, tracing those items back to their origins, with more pieces gradually being uncovered until the entire cover-up likely collapsed. Even if not all the crucial facts were ever determined, at least the simple conclusion that there had indeed been some sort of conspiracy would quickly become established.

However, there was a tacit assumption in my reasoning, one that I have since decided was entirely false. Obviously, many potential conspiracies either involve powerful governmental officials or situations in which their disclosure would represent a source of considerable embarrassment to such individuals. But I had always assumed that even if government failed in its investigatory role, the dedicated bloodhounds of the Fourth Estate would invariably come through, tirelessly seeking truth, ratings, and Pulitzers. However, once I gradually began realizing that the media was merely “Our American Pravda” and perhaps had been so for decades, I suddenly recognized the flaw in my logic. If those five—or ten or twenty or fifty—initial clues were simply ignored by the media, whether through laziness, incompetence, or much less venial sins, then there would be absolutely nothing to prevent successful conspiracies from taking place and remaining undetected, perhaps even the most blatant and careless ones.

In fact, I would extend this notion to a general principle. Substantial control of the media is almost always an absolute prerequisite for any successful conspiracy, the greater the degree of control the better. So when weighing the plausibility of any conspiracy, the first matter to investigate is who controls the local media and to what extent.

As always, we come back to misinformation by the modern media. Sigh.