Trump’s Facebook Engagement Declined By 45 Percent Following Algorithm Change

Trump’s Facebook Engagement Declined By 45 Percent Following Algorithm Change, by Allum Bokhari.

Engagement on Donald Trump’s Facebook posts has dropped by approximately 45 percent since the platform introduced a new algorithm change, following a year of pressure from left-wing employees and the mainstream media for “allowing” the President to win the 2016 general election.

In January, Facebook introduced a major change to its newsfeed algorithm. In a post, CEO Mark Zuckerberg claimed that the change aimed to give greater emphasis to posts from “friends, family and groups” and less to “businesses, brands and media.” The change was followed by a promise to promote what Facebook calls “broadly trusted” news sources on the platform.

In the month following the algorithm change, engagement on Donald Trump’s Facebook posts dropped sharply. … Elizabeth Warren and Bernie Sanders do not appear to have suffered a comparable decline in Facebook engagement. …

Mark Zuckerberg drew curiosity from the media when he said recent changes to the platform would cause users to spend less time on Facebook — and that this was intentional. Why would any social media company want users to spend less time on their platform? At the time, Slate suggested that the company had been so battered by a year of public scrutiny over its political influence that it was now choosing to abdicate that influence by making the platform less lucrative for political figures.

There’s only one snag – punishing public figures across their platform will disproportionately affect those who rely on it the most. In an environment where the mainstream media is stacked against their movements, that is usually going to be populist candidates like Donald Trump.

So a side effect of the changes is that non-PC circulation is reduced. Funny that.

hat-tip Scott of the Pacific