Conservative publishers hit hardest by Facebook News Feed change

Conservative publishers hit hardest by Facebook News Feed change, by Paris Martineau at the Outline, a leftist website.

Facebook’s January 12 announcement that it would begin to de-prioritize news publishers and their posts in users’ News Feeds has had a surprisingly profound and partisan impact.

According to The Outline’s analysis of Facebook engagement data obtained from research tool BuzzSumo, conservative and right-wing publishers (such as Breitbart, Fox News, and Gateway Pundit) were hit the hardest in the weeks following the announcement, with Facebook engagement totals for February dropping as much as 55 percent for some, while the engagement numbers of most predominantly liberal publishers remained unaffected.

Both liberal and conservative publishers of clickbait and highly polarizing content also experienced a significant drop in engagement following Facebook’s News Feed de-prioritization announcement. …

Though Steve Bannon’s Breitbart was only posting roughly 9 percent less content, Breitbart’s engagement dropped by nearly 28 percent, and interactions with the wildly popular Prager U decreased by nearly 32 percent despite the fact that the site was publishing approximately 18 percent more content than in January.