Australian ABC’s ‘talent diversity tracker’ to reflect ethnic make-up, by Stephen Brook.
The ABC is asking its reporters to catalogue the ethnic diversity of people in their news reports.
Journalists have been presented with an online form that asks reporters to list the “talent” interviewed in each news report, such as “non-European females” “European males” and “indigenous males”.
The ABC said it had started the initiative, known internally as the “on-screen diversity tracker” because of academic research showing that the media fails to reflect accurately the true ethnic make-up of society. …
ABC managing director Michelle Guthrie has made a commitment to diversity one of her central ambitions at the national broadcaster, and has a goal for the ABC to “look and sound like Australia”. …
In August, the survey revealed that white males were over-represented in news coverage: 64.1 per cent of the people interviewed by reporters who had completed the tracker were male; 35.9 per cent were female; 82.2 per cent were European; 8.9 per cent were non-European and just 8.9 per cent were indigenous.
How about reflecting the true intellectual or political make-up of society? Or even just of taxpayers? You know ABC, we the majority don’t hold your PC perspective but we rarely appear on the ABC except to be mocked or belittled.