Some conservatives are destroying their Keurig coffee machines in protest of the company pulling ads from Sean Hannity’s show over his coverage of the sexual misconduct allegations levied at Alabama Senate candidate Roy Moore.
Keurig, Realtor.com, 23 and Me, Eloquii and Nature’s Bounty all pulled their ads from the television show, in response to the Fox host urging viewers not to rush to judgment against Moore.
On social media, many used the hashtag #BoycottKeurig to slam the company for pulling its ads. Some posted videos of themselves smashing their Keurig machines and others vowed never to use the coffee maker again.
Seeing their brand being trashed, Keurig then backflipped. They withdrew their announcement about not advertising on Hannity’s show, along with some other companies.