Advertisers move away from using pictures of white, straight customers for fear of being seen as racist or gay-hating

Advertisers move away from using pictures of white, straight customers for fear of being seen as racist or gay-hating, by Thomas Burrows.

Advertisers are moving away from using pictures of white and straight couples for fear of offending gay people or being accused of homophobia.

Marketing departments are promoting diversity in their campaigns to ‘prevent perceived discrimination’, a survey of 500 companies has revealed. …

Adverts that have featured gay couples include Ikea’s ‘all homes are created equal’ that showed two men cuddled up together. …

The study by Shutterstock and reported by The Times found half of marketing departments had increased their use of racially diverse pictures over the past year and third increased their use of gay couples.

The overwhelming majority that used images of gay couples or ‘non-traditional’ families said they did so even if it did not fit with their brand.

Half said they were using fewer white people because they no longer represented ‘modern society’.

How is “diversity” any different from hating on white straight cis-gender males as part of the identity politics strategy run by the left for their electoral advantage? Even advertisers feel obliged to join in the cultural warfare on behalf of the leftist political class.