The media needs Trump more than he needs them

The media needs Trump more than he needs them, by Michael Walsh.

This is war. …

No longer content to be merely adversarial when necessary in its pursuit of information, the media’s now almost wholly partisan — the propaganda wing of the Democratic National Committee …

No wonder chief adviser Steve Bannon refers to the media as “the opposition party.” …

What Churchill said of the Germans is equally true of the press corps: They’re either at your feet or at your throat. In the Obama White House, they purred like kittens (“what has enchanted you the most” about the presidency, asked one sycophant); with Trump, they tweet their derision multiple times a day. …

And yet, so far, the White House has yet to find the right combination of personnel and message to combat them. Its first mistake was treating communications policy as a public-relations exercise, handled almost exclusively by the Reince Priebus/RNC faction in the White House. That didn’t work, which is why both Priebus and former press secretary Sean Spicer are now gone.

During his brief tenure as head of communications, Scaramucci had some good ideas (although conducting a profanity-laced, career-ending interview that he thought was off the record with the New Yorker’s Ryan Lizza was not one of them), including professionalizing the staff, halting the leaks, focusing on the president’s accomplishments and de-escalating tension with the media. …

Never say anything to a journalist you aren’t prepared to hear on the air or see in print or on the Internet. In an age of ubiquitous recording devices, nothing is really off the record.