Hip health freaks think smoking is cool again, by Doree Lewak.
Sley, a 33-year-old ex-Wall Streeter who’s smoked cigars since he was 15, launched Hestia in 2013. The company’s small-batch “cigarillos” are made with tobacco grown on organic farms in the South and rolled in retardant-free natural papers with a nontoxic filter. Sley says the cigs are made for people like him, who eat kale and shop at Whole Foods: “People who put care and intention in their bodies.”
These days, it seems like where there’s smoke, there are pretty young things. A July report by the Centers for Disease Control and Prevention found that tobacco use in movies shot up 72 percent between 2010 and 2016. And at the ultra-exclusive Met Gala in May, the co-ed bathroom was packed with a who’s who of Hollywood — including Bella Hadid (a face of fitness behemoth Nike) and “50 Shades of Grey” star Dakota Johnson — lighting up.
But many youths who partake in social smoking don’t consider themselves actual smokers. In fact, they see smoking a cigarette akin to indulging in dessert or a cocktail.
“Young people are smoking again,” says 28-year-old Ludovica Capobianco, an art curator from Chinatown who formerly lived in Milan. “I think a cigarette is like a glass of wine. Of course, if you drink 10 glasses of wine per day you’re gonna ruin your liver. But if you have one or two glasses every now and then, that’s fine,” she says, adding that prescription drugs can be “way worse” for your health than the occasional cig. …
Doctors aren’t letting hipsters’ health delusions slide. “Bottom line: healthy diet, you exercise and you smoke? That’s better than smoking without those other positives, but stopping smoking is, hands down, the best thing you can do for your health. It simply has no downside,” says Keith-Thomas Ayoob, an associate clinical professor in the Department of Pediatrics at Albert Einstein College of Medicine.
Woody Allen saw it coming: