The Church of England has accused the National Trust of “airbrushing faith” after it dropped the word “Easter” from its annual Easter egg hunt.
The annual event, which sees hundreds of thousands of children search for chocolate eggs at National Trust properties, has been rebranded to exclude Easter for the first time in 10 years.
From the Easter Egg Hunt in 2016, where the word “Easter” had already largely disappeared. “A spokesperson from Cadbury’s has explained to the media that “Easter” was not prominently displayed on the chocolate egg packaging because they felt that “Easter” was implied by the product itself, denying that it was down to political or religious correctness.”
In previous years it has been called an “Easter Egg Trail”, however this year it has been renamed the “Great British Egg Hunt”. Cadbury, which sponsors the event, said that it wanted to appeal to non-Christians, saying: “We invite people from all faiths and none to enjoy our seasonal treats.” …
It was also met with anger by the Archbishop of York, who said: “The Cadburys were Great Quaker industrialists. If people visited Birmingham today in the Cadbury World they will discover how Cadbury’s Christian faith influenced his industrial output.
“He built houses for all his workers, he built a Church, he made provision for schools. It is obvious that for him Jesus and justice were two sides of the one coin. To drop Easter from Cadbury’s Easter Egg Hunt in my book is tantamount to spitting on the grave of Cadbury.”