Australian big business slips on the bling in latest campaign to ring in SSM

Australian big business slips on the bling in latest campaign to ring in SSM, by Cut and Paste.

Some of the country’s biggest businesses have upped the ante in the crusade for marriage equality by asking Australians to wear a specially designed “acceptance ring” until same-sex marriage is legalised.

Accommodation provider Airbnb has released a corny YouTube video to promote the rings. Airbnb ad, yesterday:

This incomplete ring symbolises the gap in marriage equality we need to close. Until we all belong.

And everyone working at the supporting businesses gets their very own acceptance ring. The Australian, yesterday:

Qantas staff and crew would wear them … while Google Australia has also provided rings for its 1300 staff to wear.

We hate to be conspiracy theorists … but the Dark Lord, Sauron, made everyone a cool ring too.

And if you work for Qantas, Google, or Sauron and don’t wear the ring?

It’s another clever campaign dreamed up the PC to encourage virtue signalling by supporters and to intimate opponents. But why are some big businesses so eager to step into a political squabble? Are they so confident that they will not alienate customers, on an issue whose supporters dare not hold a referendum? (I can only assume they backed off the same-sex referendum because private polling showed they might lose.)