Marvel Comics Exec Claims Focus on ‘Diversity’ Behind Falling Sales

Marvel Comics Exec Claims Focus on ‘Diversity’ Behind Falling Sales, by Ben Kew.

Speaking at the Marvel retailer summit this week, David Gabriel, Marvel’s vice president of sales, said the company had heard that people “didn’t want” any more diverse characters.

“They didn’t want female characters out there,” Gabriel told industry outlet ICv2. “That’s what we heard, whether we believe that or not.”

“I don’t know that that’s really true, but that’s what we saw in sales,” he added. “Any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up,” he continued.

Gabriel’s comments follow Marvel’s recent attempts to create ‘diverse’ characters, such as a female Thor, a female Iron Man, a mixed race Spiderman, a Muslim teenage girl named Kamala Khanas as the current Ms. Marvel, as well as the appearance of a villain based on Donald Trump.

Really? Oh how deplorable.