Lego will stop advertising its products in the Daily Mail, following a public campaign calling on big companies to drop adverts from newspapers accused of promoting “hatred, discrimination and demonisation”, the company has announced.
The Danish firm, which has previously run free giveaways in the newspaper, responded to social media campaigners Stop Funding Hate by tweeting: “We have finished the agreement with the Daily Mail and are not planning any future promotional activity with the newspaper.”
Stop Funding Hate urges advertisers to rethink their ‘support’ for rightwing newspapers over what it sees as misleading headlines about child refugees, and the recent ruling by High Court judges that Parliament must be consulted before Article 50 is triggered.
Yep. The PC people are breaking new boundaries in their zeal, but then again a movement fueled by competitive virtue-signalling can hardly be expected to show restraint. So what now for the 52% who voted for Brexit in the UK — Lego disapproves of your views, so are you going to keep buying Lego? This never ends, does it?