Federal election 2016: it takes more than innovation to win hearts

Federal election 2016: it takes more than innovation to win hearts, by Janet Albrechtsen.

Turnbull must own this election by owning his mistakes. … They don’t vote for you because you’re excited to be an Australian, which, let’s face it, was always code for Turnbull being excited to be Prime Minister. …

The founder of Ozemail and successful investor in many other ventures was in his element when talking about the wonders of technological change and innovation, of agile start-ups and exciting new incubators. But Turnbull didn’t understand the STEM acronym is not a vote winner. …

For thousands of Australians, words such as innovation and disruption mean lost jobs or less secure jobs. Melbourne radio broadcaster Neil Mitchell sum­med up the flip side of Turnbull’s innovation pitch best when, interviewing Julie Bishop in late May, he said: “If I’m sitting in my car from Cranbourne, three kids, mortgage, 70 grand a year, driving to work, what does ‘innovation’ mean to me?”

Coupled with Labor’s emotional Medicare lie, it’s little wonder so many voters were left cold by Turnbull’s pet innovation policy. Whereas Turnbull spoke to start-ups about agility, Bill Shorten spoke to the masses about Medicare. The Left has mastered emotion to sell its messages. Saving the treasured Medicare system (even if its demise is a lie) is an easier sell than flogging the wonders of amorphous innovation.