U.S. Adults Consume daily media total of 10 hours, 39 minutes

U.S. Adults Consume daily media total of 10 hours, 39 minutes, by Jason Lynch.

U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.

The report, which was released today, also found that half of all U.S. TV households now have access to at least one SVOD (subscription video on demand) service like Netflix, Hulu or Amazon. That’s the same percentage of households with DVRs.

Live TV usage among U.S. adults is still declining, down three minutes from the first quarter 2015 ….

During the first three months of 2016, U.S. adults spent an average of four hours, 31 minutes watching live TV each day, which represented 42 percent of their overall daily media consumption. …

Nielsen’s data indicates that consumers aren’t pulling away from linear TV, but instead are making additional time for these new devices.

However, most of the consumption on non-TV devices came from the top 20 percent of users for each category.

No wonder productivity is dropping.