Meme Magic: Donald Trump Is The Internet’s Revenge On Lazy Elites, by Milo Yiannopoulos.

TV commentators often talk about Trump’s preternatural power to indelibly “brand” his opponents, from “low-energy” Jeb to “Little” Marco and “lying” Ted. No matter how crude and simplistic the labels, they always seems to stick, dumbfounding old-school political observers who are used to candidates competing for the “high road.”

The strategy of GOP bigwigs appears to be: “lose badly, but remain virtuous.”

The power of Trump’s branding is partly down to the media’s hunger for drama, and partly thanks to his business acumen — but it’s also in large part due to his internet supporters, who have an uncanny ability to create and popularise cultural tropes. Or, as we on the internet have come to know them, memes. …

Establishment types no doubt think this is all silly, schoolyard stuff. And it is. But it’s also effective.

Meme warfare, from the Stump the Trump YouTube channel:

UPDATE: Another example of meme warfare:

Remember from 2008 when Obama appeared between Greek columns, and when he announced that “we will be able to look back and tell our children that this is the moment when the rise of the oceans began to slow and our planet began to heal.”? Those over-the-top aggrandizements were considered hip and cool by the media and widely shown, and Obama himself was in on the whole thing. This pro-Trump meme warfare will never appear in the media and Trump himself is innocent of being involved.