America now has nearly 5 PR people for every reporter, double the rate from a decade ago, by Mike Rosenberg. The last two decades has seen a media landscape transformed by a huge rise in pitchmen and a big drop in news reporters:
According to the U.S. Bureau of Labor Statistics:
- 2000: 65,900 news reporters, 128,600 public relations people.
- 2015: 45,800 news reporters, 218,000 public relations people.
On one side, you have an industry shrinking rapidly, with little job security and pay going down relative to inflation. On the other is a booming field valued by companies big and small, with pay rising.