Trump owns the identities American, Alpha Males, and Women Who Like Alpha Males. Clinton owns Angry Women, Beta Males, Immigrants, and Disenfranchised Minorities. Scott Adams, the Dilbert cartoonist, makes some interesting un-nuanced points about the PR contest between Clinton and Trump. Most men will prefer Trump:

Trump could frame Clinton as anti-male without ever saying “anti-male.” The exact words matter less than the concept. … My gut feeling is that men will abandon Clinton every day from now until November unless Trump murders a baby on live television.

But what about women voters?

But the hypothetical half of women that do not have a grudge against men would run like the wind to avoid being labelled anti-male. It goes to identity. And identity is always the strongest level of persuasion. The only way to beat it is with dirty tricks or a stronger identity play.

So who will win?

Trump is well on his way to owning the identities of American, Alpha Males, and Women Who Like Alpha Males. Clinton is well on her way to owning the identities of angry women, beta males, immigrants, and disenfranchised minorities.

If this were poker, which hand looks stronger to you for a national election?